The conversation around Google’s search updates has recently sparked an interesting debate. On one side is Palki Sharma, a respected journalist known for her sharp global analysis. On the other side is Amit Tiwari, a digital marketing and SEO expert who brings technical clarity to how search engines really work.
The debate started after Palki Sharma, through her platform, described Google’s new search features as a major revolution that could reshape how people use the internet. Soon after, Amit Tiwari responded with a detailed video pointing out where he believed her interpretation went wrong.
Both voices matter in this discussion. Journalists inform the public and raise broad awareness. SEO professionals dig into the details and explain what the changes mean for businesses and content creators. Let’s explore both sides with fairness and depth.
Who Is Palki Sharma?
Palki Sharma has built a distinguished career in journalism. She started her journey with Doordarshan, later moved to CNN-IBN, and became widely recognized as the face of WION. Today, she continues her work with Firstpost, where she anchors global and domestic stories with a sharp narrative style.
She is admired for her ability to make complicated issues simple. Whether the topic is international politics, global health, or social movements, Palki explains it in a way that everyday viewers can connect with. Over the years, she has earned the trust of audiences in India and abroad.
Her reputation rests on being fearless, direct, and clear. That same clarity was visible when she raised concerns about Google’s new features in her coverage.
Who Is Amit Tiwari?
Amit Tiwari represents a very different domain—digital marketing and SEO. He is a strategist, consultant, and educator who has trained thousands of professionals in understanding search engines and online visibility. His YouTube channel and social media platforms are widely followed by people who want practical knowledge of how Google works.
Amit has made a name for himself by simplifying the highly technical world of SEO. From keywords to content strategy, he helps small and large businesses adapt to constant changes in digital marketing.
In this debate, Amit plays the role of the technical voice. Where journalists raise awareness, he provides actionable clarity, ensuring that website owners and marketers don’t fall into confusion.
Amit Tiwari’s Response to Palki Sharma’s Video
Context & Purpose
In his response titled “Firstpost Got Wrong About Google Search & SEO”, Amit Tiwari challenges claims made in Palki Sharma’s Firstpost video that suggest Google’s AI Overview is doing away with traditional search and harming SEO. He clarifies that no credible input from SEO or digital marketing professionals was consulted during the original coverage.
Main Arguments from Amit Tiwari
1. AI Features Are Extensions, Not Replacements
Amit emphasizes that Google’s new “Overview” feature serves as an enhancement—not a full-fledged replacement—of search results. It is intended to provide quick summaries for users seeking basic, factual answers, while preserving the standard list of website links below.
2. Websites Remain Visible and Relevant
The video underscores that websites continue to appear beneath the overview, and users can still click through to access in-depth content. Thus, the narrative that websites will vanish or become obsolete is misleading.
3. Media Must Verify with Domain Experts
He raises concerns about media platforms covering technical topics without seeking input from field experts. The result can be unbalanced or inaccurate narratives that misguide both businesses and the public.
Why This Matters
- For audiences: It’s a reminder to stay critical—just because something sounds drastic doesn’t mean it reflects reality.
- For media and professionals: It’s a call to collaborate, ensuring coverage of technical topics is both accessible and accurate.
- For businesses and SEO experts: It signals to monitor performance and adapt strategy, rather than panic or abandon optimization efforts.
What Amit Tiwari Says About Google and Search Updates
According to Amit Tiwari, the new search update must be seen as evolution, not destruction.
- Search is not going away.
- SEO is not dying.
- What is changing is user behavior.
- Google’s updates aim to match how people now consume content (faster, more visual, more interactive).
- Businesses that adapt quickly will thrive, while those stuck in old methods will struggle.
- Instead of fearing updates, SEOs should treat them as roadmaps showing where digital marketing is heading.
- Core updates are not penalties—they are quality improvements to ensure users get the best experience.
- SEO is no longer just about keywords; it’s about value, relevance, and user satisfaction.
When users ask simple questions, Google may show them a ready-made summary. But when they need detailed guidance, research, or actionable advice, they still click through to websites.
Amit’s main message is: publishers and marketers must not panic but adapt. Instead of competing with summaries, they should focus on content that delivers depth, authority, and originality.
Positives and Negatives of Both Personalities
Every expert has strengths and limitations.
Palki Sharma
- Positives: Clear communicator, trusted journalist, admired by millions for her unbiased storytelling. She connects global issues to everyday audiences.
- Negatives: Lacks technical background in areas like SEO. This sometimes leads to oversimplifying or misinterpreting deeply technical subjects.
Amit Tiwari
- Positives: SEO authority with practical insights. His expertise is valuable for businesses and creators adapting to search updates. Known for explaining technical details in understandable terms for professionals.
- Negatives: Communication style can feel direct and heavily technical for a general audience. His criticism, though factual, may appear sharp to non-specialists.
Both contribute meaningfully—Palki by raising awareness, Amit by explaining the fine details.
The Impact of Google’s “Overview” on Websites
To understand this update, it’s important to look at how it affects websites. Here are the major points:
1. Changes in Traffic Flow
For basic questions, users may stop at the overview and not click further. This could reduce traffic for websites that relied on simple FAQ-style content.
For complex queries, websites remain essential. Users need detailed guides, step-by-step processes, expert advice, and real-life experiences—things that quick summaries cannot replace.
2. Content Depth Matters More
Websites now need to go beyond surface-level information. To stand out, they must:
- Publish original research
- Share expert perspectives
- Provide case studies
- Tell stories that algorithms cannot replicate
This shift makes content more valuable when it delivers unique insights.
3. Visibility and Authority Become Critical
Google favors websites with strong E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Structured data, schema markup, and niche authority help websites appear in results and overviews.
4. Opportunity for Branding
When users see a summary, they still notice which sources Google is quoting. This means credible brands and publishers can gain visibility, even if not every click comes through.
5. Small Publishers Face Pressure
For smaller websites that depended on easy-to-answer queries, the update could feel challenging. Yet, it also opens a door: those who focus on niche expertise and build loyal audiences can still thrive.
The Limitations of Both Perspectives
This debate also shows the natural limitations of both journalism and technical expertise.
Limitations of Journalism (Palki Sharma’s Side)
- Journalism simplifies issues for broad audiences.
- While this is useful, it can sometimes lack the technical depth needed for accuracy.
- Presenting the update as a total replacement created confusion in this case.
Limitations of SEO Expertise (Amit Tiwari’s Side)
- SEO professionals speak from a technical standpoint.
- While they explain the mechanics well, their communication may not always connect with wider non-technical audiences.
- Amit’s response was accurate but may have seemed too sharp for viewers unfamiliar with SEO.
Together, these limitations remind us that both sides are partial but important.
Why Both Voices Are Valuable
This is not about who is right or wrong. Instead, it is about how different expertise adds value.
- Journalists like Palki Sharma make the public aware of new changes and raise valid questions about their impact on society and business.
- Experts like Amit Tiwari step in to clarify technical details, provide solutions, and guide professionals who need practical strategies.
In truth, both voices complete each other. Awareness without technical guidance can lead to fear. Technical detail without broad communication can stay limited to specialists. Together, they offer balance.
Conclusion
The debate between Palki Sharma and Amit Tiwari on Google’s new search feature highlights the gap between journalism and technical expertise.
- Palki Sharma brought the issue to public attention with her journalistic lens.
- Amit Tiwari corrected the technical narrative and explained the real impact on SEO and websites.
Both perspectives are valid in their own ways. The journalist informs the masses. The SEO professional prepares businesses.
Google’s “Overview” will change how people search, but it is not the end of websites or SEO. It is simply another reminder that digital spaces keep evolving, and those who adapt with originality and trust will continue to thrive.
Neither journalism nor technical expertise alone is enough. Together, they create the full picture.